In these tough economic times, I'm finding myself doing a lot of networking versus working, unfortunately. As a marketing consultant, it can be feast or famine, and many of us are feeling the hunger pangs. So it is important to continue to build connections, network, join groups, be sociable (even when you don't feel like it). And the funny thing is, I find that following the lead of my dog (she rarely follows my lead) has it's advantages. Let me explain.
Coconut, our Westie, just wants to be included. She is very attentive and wants to be helpful.
Tip #1: Be attentive to your audience. Listen to them like your next meal depends on it. They will feel very important and may remember you when the next project comes along (because you made them feel good).
Coconut can be extremely funny, goofy and silly, but seems to know when to chill out.
Tip #2: Humor works, but keep it to safe, small doses. Get their attention, but then make sure you quickly revert back to Tip #1.
Being a Terrier, our dog is smart, quick, and doesn't back down, much.
Tip #3: Say smart, intelligent things, add to the conversation, disagree if you have to. This shows you have your own mind and would bring new ideas to the party.
Coconut is CUTE! Especially when she wears some adorable bandana.
Tip #4: Dress like you mean it. Even though the evening networking event encourages casual dress, your sweat pants and old school t-shirt are a bad look. Dress like you may get hired....and not as the gardener (unless that is your aim).
Coconut is very loving and attentive, but knows when to turn it off.
Tip #5: Don't try TOO hard. Don't look desperate. Chat, smile, add your pithy comments, but don't hang on their every word. Go get a drink, a cheese cube, whatever, and seek him/her out later in the evening. You'll look more in control.
So there you have it. Tips from the Terrier Front. Hope they serve you well in navigating the tricky networking waters.

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